John on February 18th, 2011

There is a craze that started not long ago known as social networking. Social networking sites go by names like MySpace, Twitter, Facebook, Youtube and Linkedin. These sites allow Internet users to share what they have and what they know with others. They can share links, content, opinions and advice. Using social networking to expand the business or personal contacts and bring in web traffic is also known as social media optimization (SMO). SMO can also be a useful tool for enhancing a site’s search engine optimization (SEO).

A big advantage of using social networking to enhance SEO is because it is free. Let’s face it, as a business you look for the most effective ways to advertise while keeping your costs down. Social networking is popular because it is mostly free. These include the social networks previously mentioned as well as others. The only thing that costs is your (potentially wasted) time.

Know how to use social networking to get the word out to your target market. If you have a local product or service, you obviously would not want to waste time targeting people worldwide. By using social networks to find others in your region and with the same interests, you can effectively get your message out to a specific target market. For example, there is a service known as Twellow (twellow.com) that is like a Twitter yellow pages. It allows you to register and list your business in a directory of Twitter subscribers. You can list your business in a specific category where someone can follow you by finding you in your service area. How does this relate to SEO? Instead of focusing on competitive keywords for a wide geographical area, you will use them in a targeted manner. A combination of Twitter and Twellow allows you to get the link popularity for your region and niche which will ultimately get you higher rankings on SERPs as a result of the targeted keywords that you use.

Keep your blog relevant to your product or service. Blogs are an important facet of social networking, especially if you allow others to comment. Remember that you want people to come back to your website and one way to do this is to provide interesting, up-to-date, and relevant information. However this doesn’t just help create inbound links which is good for SEO. Your blog, if written with relevancy to your niche, helps others to respect you as an expert in your field. A way to find topics of relevancy is to go to Google News and see what is popular and trending in your business area.

You build trust and can study your target market by joining groups and making contributions.  What business entities usually do is make contributions such as articles to directories in order to give others in the community something useful. They announce their articles on social networking sites. Making contributions serves several purposes. First, it allows you to build respect as an expert in your niche area. Second, the process of building respect also builds trust. Third, it allows you to see what interests others in group have as you read their comments. When you get a feel for the demand, you’ll be better able to target your promotions.

Search engines check the social networks which helps a site’s SEO. Popular social media networks rank high in the Google index and therefore get checked regularly. While there may be some debate as to the value of the backlinks to your site from the social media sites, they are still valuable in terms of making them available for someone to click. As far as indexing is concerned, there are other factors to consider when talking about social networking. For example, with Facebook, if a person’s profile page is not public then the links on that page will not get read by the Google indexing crawler thus you would have to ensure the profile is public.

Don’t rely only on SMO. Traditional SEO strategies are still as important. Search engines are adapting as quickly as possible to the social media trend but there is nothing to replace good page design and relevant content focused on popular keywords.

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John on February 12th, 2011

Thank you Jason H. for the tip. Click on the link to download the script.

linkchecker.doc

Once you get the script make sure you rename it to “linkchecker.pl”.

John

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John on February 1st, 2011

For several years, search engine optimization (SEO) has been the focus of internet marketers but lately a new player has come on the scene. That new player is social media or what is referred to as social media optimization (SMO). While SEO and SMO are related in some ways, they are not the same thing. SEO concerns itself primarily with ranking within the index databases of the various search engines while SMO is more focused on getting the word out among an assortment of network user groups. SMO has become extremely popular for marketers but does this mean that SEO is dead? What does it mean for a company’s SEO investment? As long as there are search engines, SEO will not go away. However, you will probably see that SEO and SMO will work together more in the future and that businesses will leverage the strengths of each.

Your current SEO investment is not wasted. You actually want the best of both worlds when it comes to marketing on the internet. Not everyone has a profile on social networking sites like Facebook and Twitter. Some just don’t have the time and still use the first avenue for finding something on the web: the search engine. Others don’t use social networks because of restrictions at their workplace or they just think it is silly. The bottom line is that there is still a significant web population that will prefer to utilize the search engines over social networking sites.

SMO is based upon the opinions of others whereas SEO is not. This is the main feature that makes it different from SEO. For example, when you perform a query in a search engine, you get back results related to the keywords that you entered. You get a mixture of results—both related and unrelated. That’s why SEO concerns itself with getting your business ranked within the first 1 or 2 pages of a search engine result. On the other hand, with social networking sites like Twitter, Myspace, Facebook and Linkedin, you build an audience of those with relative interest in your business area. It is much like the traditional word-of-mouth exchange craved by businesses throughout the years and even before the internet.

Social media is focused on peer groups but your peers may not be your customers. Have you ever tried to sell something to friends and family? Usually, they are happy for you but buy out of obligation or smile and pass. While social media may bring in link traffic, it may have a lower sales conversion rate. Your peers in your social network will be interested in your product but may only buy once if they buy at all. On the other hand, SEO concerns itself with ranking your site so anyone will find you if using the right search keywords.

As long as “Google” is a buzzword in the English language, people will still use it. Google is the name of one of the most popular search engines in the world today. It is so popular that English speakers actually use it as a verb. Instead of saying they will search for something, they actually say they will “Google” something on the internet. With this word ingrained in our language, the art of “Googling” is not going to die out any time soon.

Authority will remain important in SEO. However, authority can be built using SMO. Authority is a term used to describe a website that is both trusted and relevant in the niche it is built around. Search engines like Google give weight to a site’s authority when determining how to rank it.

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Google is creating its own version of social networking to play in the same field as Twitter and Facebook. It is called Google Buzz. It also introduced a new collaboration tool known as Google Wave. But is Google Buzz a solid substitute for Twitter and Facebook? Will Google be able to reach the number one slot in the social networking world? Many experts don’t think that Google can surpass the other two popular social media sites any time soon if at all. However, the latter are not perfect and have some issues too. Let’s look at some of the dynamics with Google social networking in the midst of Twitter and Facebook.

You can possibly create a larger circle of followers more quickly on Buzz. With Google Buzz, contacts are added from those in your Gmail list and it also detects who you converse with the most. The other two networks can also add contacts through the mail but cannot determine your frequency of communication with those persons.

Some may have some trust problem with Google. Although Google has an impressive history and is the largest in the search engine arena, it has had some controversy in the recent past. One famous controversy was when Google announced its policy on retaining search data entered by users. This sparked complaints from the user community with regard to personal privacy. However, Google Buzz has added a feature where you can easily change your privacy settings from its interface.

It is human nature for people to want to see the big players share a little. We tend to cheer for new players or underdogs in any arena. Google has been on the top and become so large and powerful that some want to see change. Plus, some feel Google to be somewhat impersonal because they are so large and search engines are impersonal by definition.

Twitter harnesses the popularity of Facebook with Facebook Connect. Buzz is not integrated with Facebook however it is with the other popular social media sites. This is more than likely because of the strong competition between Facebook and Buzz. Many experts predict that this absence of integration will be the hurdle that keeps Buzz from overtaking Facebook in popularity.

Twitter is possibly a little too simple in its scope when compared to Buzz. With Twitter, you want to answer the question, “What am I doing?” Many people who are considering Twitter see this as a limitation when compared to the many things you can do with Buzz. Twitter is mostly about giving your status. You can post links in Twitter using a link shortening tool like bit.ly but with Buzz you can do such things as add photos and in-line videos. Since Buzz is from Google, you can get messages right into your Gmail inbox.

It really depends on what you want to do. Is Google Buzz a substitute for Twitter and Facebook? The answer is probably no for Twitter and yes for Facebook. Buzz has features that are closer to Facebook than to Twitter. However, consider that Twitter has a variety of additional applications that enhance what you can do with it. Facebook and Buzz, while not having this same volume of applications, will probably continue to work on this area for the future. Having made these observations, will Google take the number one slot in the social media world? Many experts don’t see this happening because of the popularity of Facebook and the ease of Twitter micro blogging.

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John on December 4th, 2010

If you are a webmaster, you have undoubtedly heard about HTML 5—the latest standard in markup for presenting web pages. This standard is still being developed but web developers can take advantage of it today. If your favorite web browser is an older version of Mozilla Firefox, you have probably seen the message that your browser is no longer supported on the famous video sharing website Youtube. This is because Youtube has started using an HTML 5 video player. HTML 5, introduced in 2004, is gradually being introduced in many web applications and experts say that we will probably see this slow phase-in continue over the next few years. So what are the benefits and promises of HTML 5? And, more specifically, how will HTML 5 affect SEO? What makes it an improvement over the current HTML 4 language?

In the area of SEO, HTML 5 makes a search engine crawler’s job more intuitive. HTML 5 introduces some new tags such as <footer> and <article> that identify specific sections on the page by name. This makes a search engine crawler’s job easier because when it runs across one of these tags it knows what the section is for. Take for example the tags <footer> and <article>. A web crawler will look for the important content within the <article> block and place less emphasis on the <footer> section. Not only does it make it more intuitive for a crawler, it also means that less code will have to be read which improves load performance.

HTML 5 allows you to create a rich user experience without the use of Flash. Take Youtube for example. You can start a playlist and click on any thumbnail within that playlist without refreshing the page. You can add videos to personal playlists by either dragging or clicking but all without a page refresh. The playlist bar scrolls left and right in a smooth and seamless fashion. In the past, a website would have to be developed in Flash in order to achieve a similar user experience. The drawback with Flash is that search engine crawlers oftentimes could not read everything because the source code was not in text. Search engine crawlers have no problem reading HTML 5 sites because their markup is in text.

HTML 5 adds multi-tasking capabilities to web browsers through Web Workers. The advantage of a feature such as Web Workers is that several processes can be operating within the context of a web page without locking up the browser. In the past, Javascript was not well-suited for doing heavy computing let alone multi-tasking. Long-running scripts would also time out. Web Workers is similar to classic multi-threaded applications such as those created in Java or C#. Two uses for Web Workers are doing intensive numerical calculations and updating client-side databases. How does Web Workers improve SEO? Here again, it gives a developer greater flexibility in separating content, which is important to search engine crawlers, from code intended for processing tasks.

A popular feature of HTML 5 is the video element. Youtube has implemented the HTML 5 video player as an alternative to the Flash video player used in the past. With HTML 5 you can add videos to your web pages in much the same way that you add pictures in previous versions of HTML. The major advantage is that you don’t have to depend on browser plug-ins from third-party vendors. This makes HTML 5 more compatible with mobile devices which typically have limited memory resources. Here again, the advantage of this video element for SEO is attributed to the fact that you do not have to do as much coding to embed video. Plus the <video> tag makes it more intuitive to a crawler as to what this code is for.

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John on October 13th, 2010

Native Spanish speakers rank second in the world after native speakers of Mandarin Chinese. Spanish speakers live mostly in Europe, Latin America, the Caribbean, and the United States. In fact, here is a huge population of Spanish speakers in the U.S. However, many internet marketers have yet to realize full effectiveness in reaching Spanish speakers. Also, Spanish in one country like Mexico is slightly different from another country such as Spain. For example, Spanish speakers in the United States are influenced by American culture so targeting them will be different than the methods used to target those in Argentina. There are numerous Spanish websites and here are some of the more popular ones.

Google Spain and Mexico (http://www.google.es, http://www.google.com.mx). Just like most of the world, Google remains the most popular search engine among those in the Spanish Internet market. You can add your web pages to Google through the link: http://www.google.com/addurl/?continue=/addurl. With Google, you do not need to submit each page of your site—only the top-level home page. Google’s crawling algorithm will read the rest of it. While the pages do not have to be in Spanish, consider that Spanish search engine users will more than likely use Spanish keywords. Keeping this in mind, it is a good idea to have some Spanish language content on your website that targets Spanish keywords.

Abacho Spain (http://Abacho.es). This search engine is actually owned by a German company which runs Abacho regional sites for several countries in Europe. How to add your pages to Abacho is not very intuitive so a good place to start is to write them through their contact page.

Mexico Web (http://www.mexicoweb.com.mx/). Mexico Web is a directory and only caters to domains located in Mexico. The pages you submit are reviewed by a person but the turnaround time to inclusion is short. To add your site to Mexico Web go to the link: http://www.mexicoweb.com.mx/agregar.html.

Ozu (http://ozu.es). Ozu is a portal offering other services in addition to searching. It has news, chat, humor feeds, email, horoscopes, and other services typically found on this type of site. One interesting feature of Ozu is that you can get the news of day as a downloadable PDF (portable document format) file.

Terra (http://www.terra.es). Terra is a web portal and internet service provider with its search engine powered by Google. So, if your home page is in Google’s index then it obviously can be accessed from Terra. Submission of pages to Terra requires a fee. Information about fees and submission can be found at http://www.terra.com/insite/.

TypicallySpanish.com. (http://typicallyspanish.com). This search engine promotes itself as an English language website in Spain. However, you can also switch to Spanish. The site is a directory and news portal as well as a search engine. You can add the URL to your website for free and the instructions on their submission page are very clear and informative. Their rules are clear as well. Your pages must be only Spain-related but you can submit one main page in Spanish and one in English. They have a spider system that will read the remainder of your website from the top-level main page. It is also relatively easy to submit your page by selecting the directory category (i.e., Real Estate, Business, Internet, etc.) and then clicking on the link labeled “Add Free URL.” Turnaround time for approval of free links takes about six months. There is also a premium option where you can get inclusion quickly.

Ask.com Spain (http://www.es.ask.com). Ask.com is popular for its ability to accept question-like search commands from users. The same ability exists for the Spanish language. Information on how to get your pages added can be found on the help page at http://sp.es.ask.com/es/docs/about/asksearch.shtml#10. Information on this help page indicates that someone will contact you about URL submission.

Yahoo! Spain (http://es.search.yahoo.com/). The world famous Yahoo! has its Spanish version too. It also has a system of reading web pages across the internet and when it finds your pages it will evaluate it for addition to its database. You will want to have a Spanish language page so that it can get evaluated for Spanish search keywords.

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Portuguese ranks among the top 10 languages in the world. The two main Portuguese-speaking countries are Brazil and, of course, Portugal. While Portugal plays a major role Europe, Brazil does the same in the Western Hemisphere as it is also the largest and most populous country in South America. With such a large population, Brazil also has its share of regional search engines. While there are many, here are a few of the more popular ones.

Google Brazil (http://Google.co.br). Just like the American Google, the Brazilian regional counterpart is the most popular search engine in this country. Google’s version of social networking, Orkut, is reported to be very popular in Brazil. You can submit the URL to your main page in Portuguese by going to http://www.google.com.br/intl/pt-BR/add_url.html.

MSN (http://Br.MSN.com). Statistics show that Microsoft’s search engine ranks second behind Google with roughly 25 million visitors annually. Searches on MSN are done using Bing and you can submit your Portuguese pages through http://www.bing.com/docs/submit.aspx.

Yahoo! (http://Br.Yahoo.com). Yahoo is not quite as popular as Google in Brazil. It has to share roughly 10% of the search market with other non-Google websites. Yahoo Brazil is just like its American owner in that it is a portal with news, groups, free e-mail, and other services. Yahoo ranks just behind MSN with around 17 million visitors each year. You can submit your web pages to Yahoo! Brazil by going to http://siteexplorer.search.yahoo.com/br/free/submit.

Aonde (http://aonde.com). Aonde is a directory and search engine. You can submit your Portuguese pages to http://www.aonde.com/inclusao.htm. Their standard submission option gives no guarantees of page term or inclusion. They also have a Partnership Inclusion option that is free but requires the owner of the pages to maintain either a search field or direct link back to Aonde. The advantages of the Partnership option is that Aonde can include your site within 3 days. You can submit your pages at http://www.aonde.com/inclusao.htm.

Achei (http://www.achei.com.br). Achei not only accepts pages in Portuguese but also in other languages like Spanish, English, Italian, and French. Submission is free but they make no guarantees as to when your site will be included in their index. The submission link for your web pages is at http://www.achei.com.br/incluir/index.htm.

Buscar (http://www.buscar.com.br/). You can register with Buscar online however doing so notifies a staff member who will review it. This search engine seems to be more popular in the Brazilian city of Divinópolis according to Alexa.com statistics. They also have a sponsored link program. To submit your website, go to http://www.buscar.com.br/incluir_url.html. They advertise a 24-hour turnaround time for inclusion if everything is in order.

Guiaweb (http://www.guiaweb.com). While this site is actually located in the United States, about a third of its users come from Brazil and its pages are written in Portuguese. Its default search interface is simple like Google’s. Inclusion is free and easy and can be done at http://www.guiaweb.com/addurl.php3.

Brbusca (http://www.brbusca.com/). This search engine has a different type of search query entry page. You can enter how you want keywords evaluated and results displayed right on the page. Roughly two-thirds of the traffic to this search engine comes from Brazilian users according to Alexa.com. To submit your pages, go to http://brbrasil.com.br/cgi-local/brbusca/submit/cadastro.cgi. The submission page also allows you to check other search engines where you want to register at the same time.

Portalbusca (http://www.portalbusca.com/). This is classified as a directory of Brazilian web sites. You can submit your website at http://www.portalbusca.com//link_submit.php and you must be registered in order to do so.

Achem (http://www.achem.com.br/). Achem is a directory but somewhat unique because the most popular sites in each category are listed as icons. This style of display takes up more real estate on the page but it takes advantage of visual brand recognition. Achem is reported to be popular in the Brazilian city of Moji Daz Cruces. To submit your pages, go to http://www.achem.com.br/cadastrar.asp.

Localiza (http://www.lokaliza.com.br/). Localiza is a search engine in addition to an information portal such as Yahoo. Its search entry page is simple with the various portal category links displayed in simple link text. To submit pages to Localiza, go to http://www.lokaliza.com.br/inclusao.htm.

Brazilian search engines are a little more flexible when it comes to page language. In other words, your web pages do not always have to be in Portuguese. This is different from some regional search engines that require pages be written in the dialect of their geographical area in order to be indexed. It is also not always necessary for web pages to be under a Brazilian domain name before they will be indexed. However, keep in mind that if a foreign-owned company wants to procure a Brazilian domain name that it must usually have a legal entity representing it within the country.

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John on July 26th, 2010

Japan is a major internet market and it has its share of regional search engines. Getting information on Japan search engines is little more of a challenge because most of them are written entirely in Japanese with no English option. They usually accept web pages written only in Japanese as well. Another factor that adds to the challenge is the limited amount of up-to-date English information about each search engine. However, some of them do utilize American search engine databases like Google and Yahoo so English search results are possible but limited. So what are some of the more popular Japanese search engines? Let’s take a look at a few.

Yahoo! Japan (http://www.yahoo.co.jp). This is the affiliate of the famous American Yahoo! However it is tailored for Japanese users and pages are displayed in their native language. Yahoo! Japan is reported to be the most popular search engine in the country. Users credit the popularity of this search engine because of its layout and its availability of several additional services. Getting a business website listed in its directory is expensive and costs around 52,500 Japanese Yen (about $600 U.S.). However, they do promote Internet advertising starting at 3,000 Yen. If you have a non-commercial site, you can have it listed in the Yahoo! Japan directory. Search engine experts suggest that you should focus on Yahoo! Japan as the primary place to have your web pages listed because of its significant market share in the region.

Google Japan (http://www.google.co.jp). While Google is a popular search engine throughout most of the world, it has not surpassed Yahoo! Japan in this area. Google’s popularity in other parts of the world comes from its simple interface but, in contrast, Japanese users seem to like having a portal like Yahoo! Japan with all of its additional services.

Goo Search (http://www.goo.ne.jp). Goo is a product of the Japan-based NTT laboratories and its name has no relation to Google. Some reports rank Goo as the third most popular in Japan behind Yahoo and Google. In addition to a being a search tool, it is also an index and you can register up to 10 key phrases within it. They have built an extensive portal which in some ways resembles that of the American Yahoo interface. Submitting your web pages to Goo’s search database or index requires one of their editors to review and approve them thus helping to achieve higher information quality.

Biglobe (http://www.biglobe.co.jp). This is another among the major search engine portals in Japan. In fact, it has an extensive range of information services to include a directory. It is one of Google’s Adword search partners so it is possible Japanese pages submitted to the latter will appear in Biglobe SERPs (search engine results pages). However, it appears that you can only search using Japanese text and the SERPs are returned solely in that language.

Sagool (http://sagool.jp). Sagool is a search engine innovation by Japan-based Team Lab, Inc. It advertises that it has a unique search algorithm that returns results based on the user’s interests. In other words, SERP pages will be listed in order of what it perceives to be the most to least interesting. It uses what it calls “Omo Logic” to weigh the interest level of pages. No doubt this requires analysis of what kinds of pages people are frequently reading.

Jword (http://jword.jp). Jword has a number of partnerships with other search engine and portal services like Yahoo! Japan and Sagool. Sagool entered into a partnership with them in 2007 and uses Jword’s database to feed search queries. Jword’s search is not provided by a web page but by a plug-in that you install on whatever browser you are using.

Alcarna (http://search.interconnect.co.jp). This engine is similar to Google in that it has a simple interface with a primary focus on searching. It also provides a simple interface for submitting your site for free. They advertise a turnaround time of 24 hours for accepting your site submission. It appears that Alcarna does not take its results from other search engine databases such as Google or Yahoo and submission is totally manual.

Excite Japan (http://www.excite.co.jp). Excite gets its feeds from Google’s database. So, if your web pages are indexed in Google, they can be also accessed from Excite.

Infoseek Japan (http://www.infoseek.co.jp). Infoseek has been around for quite some time and it is among the first Japanese counterparts of the U.S.-based search engines. It is said that if your web pages reside on a server with a domain of .com, .org, or .net, that you must request admission via email to Infoseek. The request should specify the URL where your pages are located.

Lycos Japan (http://www.lycos.co.jp). Lycos merged with Infoseek. Consequently, if your pages reside on Infoseek then they can be found here as well. An interesting touch in the Lycos SERPs is the screen image of the website to the left of each result.

Fresheye (http://www.fresheye.com). Fresheye is a search portal plus directory. The idea behind its name (Fresheye) is that only new or significantly changed sites are listed in its index. For a changed site to be listed, it must have gone through a 10% or greater modification. It takes 2 to 4 weeks to get your site listed and it will be deleted from its index after anywhere from 1 to 2 months.

Keep in mind that web pages submitted to these regional search engines need to be written in Japanese for best results. For this, you will probably need to hire a professional translator if your pages are in English or some other language. Also consider that Japanese characters take two bytes (two character positions) whereas an English character only takes one byte. This may require you to make significant layout changes to your pages.

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John on June 13th, 2010

Many countries have search engines directed at servicing their native community of users. For example, in China, there is Baidu and in Russia you have Yandex. Regional search engines such as these provide advantages in that results are in the local language and competition for top spots in results pages is greatly reduced. Like China and Russia, Germany also has its share of regional search engines. In fact, there are a number of them targeted towards the country’s user community. Here, are a few of the more popular ones.

Abacho (abacho.de). This is a search engine and portal much like Yahoo. It has news, items of interest, chat, and free email. While Abacho is a German search engine, it also serves regionally in the countries of Spain, Switzerland, France, and Austria. Three other German domains are redirected directly to Abacho and they are Eule.de, Crawler.de, and Aladin.de.

Fireball. Fireball (fireball.de) is a search engine that allows page submissions from only German URLs (.de). However, it does take some of its search results from Altavista thus it is possible to do English language queries. Fireball also has the option to view its pages in German or English. Web pages submitted manually go through an editing process and those that are not at a top-level domain, have illegal or pornographic content, negative comments, or are doorway pages will get rejected. When submitting a page to Fireball, you are allowed to specify five relevant keywords for it. They stress that the keywords must be relevant or your pages can be permanently banned forever.

Sharelook.de. This site is actually a directory. With directories, you have to select the appropriate category upon submission of your website. Sharelook.de advertises 100,000 entries in its catalog database.

Suche.freenet.de. This search engine is part of the overall freenet.de website which is a German web portal of information similar to Yahoo. The difference is that it is all in German. The search engine uses Yahoo’s Overture to power its results thus by submitting to Yahoo, your site should show up in Suche.freenet.de. Suche.freenet.de owns what was originally one of the largest German online directories: dino-online.de. Today, entering dino-online.de in a web browser will take you directly to Suche.freenet.de. This search engine also uses the Open directory, Dmoz.org, to feed results.

Web.de. This site is also directory like Sharelook. Web.de advertises that by submitting your pages to their directory, you will be listed in one of the top directories in Germany. Turnaround time for processing page submissions is two days.

Witch (witch.de). This is a phonetic search engine meaning that if you don’t know the exact spelling of a search term, you can spell it the best you can and Witch will try to figure it out by translating phonetic spelling to actual spelling. Witch puts priority to German language pages. The pages are manually reviewed and this process takes around 10 days. Search phrases can be up to 50 characters long.

Germany also has regional access to global search engines. These include Altavista.de, Google.de, Lycos.de, and Yahoo.de. Lycos.de, for example, is part of the famous Lycos.com search engine. One might ask why a global search engine would offer their services from a regional domain. The reasons all have to do with reducing the competition of pages trying to reach top spots on search engine result pages (SERPs). If a page is submitted in German and with a top-level domain from the same country it will more than likely get indexed in the regional database. Otherwise, it will have to compete with other pages at a global level which takes much longer to achieve top rankings in SERPs.

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John on May 17th, 2010

Google is the most famous of all the major search engines and has several advanced search commands that are useful tools for the search engine optimization (SEO) specialist. Google has been in the search engine business for a number of years so it is no surprise that it also has a robust set of these commands. Here is a quick reference and example guide for the most-used features.

Note: keywords can also be key phrases. In order to recognize a key phrase exact pattern, surround it in quotes. For example, to search for Spanish lessons in the page body text, use intext:”Spanish lessons”.  Also note that all commands are single line comannds.

Command Example Explanation
~<keyword> ~content Displays pages with keywords related to <keyword>. This helps a webmaster determine what other keywords to use on a given page and avoid overuse of the primary keyword in their content.
cache:<site URL> cache:www.somesite.com Displays how the page at <site URL> appears in Google’s local cache.
ext:<file extension>

filetype:<file extension>

Spanish lessons ext:ppt

Learning Spanish filetype:ppt

Only find documents that are of the file type indicated by <file extension>. The examples show entering a standard search followed by the file extension search command. Examples of filetypes are:

doc – MS Word document

htm – HTML document

xls – MS Excel document

ppt – MS Powerpoint document

Other extensions, for instance mp3, can be entered as well.

inanchor:<keyword>

allinanchor:<keyword(s)>

inanchor:Spanish inanchor:videos

allanchor: Spanish videos

Find pages with anchor text (link text) containing the keyword(s). The command inanchor only accepts one word per command while the allinanchor command accepts all keywords following it.
info:<site URL> info:www.somesite.com This command will tell you if the website at <site URL> has been indexed by Google. If it has, it will also display a set of links that access tools to further analyze the site. These tools include: showing the Google cache for the site, finding similar web pages, showing other pages that link to it, displaying other web pages on <site URL>, and finding web pages that list the URL in their text.
intext:<keyword>

allintext:<keyword(s)>

intext:Spanish intext:games

intext:Spanish

allintext:Spanish games

Find keywords in the text of the page content. The intext command only accepts one keyword and the allintext accepts multiple keywords following it. The first example searches for all documents with both keywords following each intext command. The second example searches for documents with only the keyword following the intext command. The last example (allintext) searches for documents containing all keywords following the command.
intitle:<keyword>

allintitle:<keyword(s)>

intitle:spanish intitle:conversation

intitle:spanish conversation

allintitle:spanish conversation

Search for keywords within the title of documents. The examples work the same as the intext command but for the document title only.
inurl:<keyword>

allinurl:<keyword(s)>

inurl:spanish inurl:conversation

allinurl: spanish conversation

inurl:spanish conversation

This command isolates the keyword search to the url. The examples work the same as the intext command but for the URL only.
<keyword> * <keyword> allintext:Spanish * lessons The * is a wildcard search specifier. In the example, any word can appear between the keywords Spanish and lessons.
related:<site URL> related:<somesite>.com Finds other websites related to the site given by <site URL>. It does this by looking at <site URL> and evaluating the links that populate its pages. Then it lists the sites commonly linked to by <site URL>
site:<site URL> Spanish conversation practice site:<somesite>.com
Spanish conversation practice 
-site:<somesite>.com
The first example finds sites located at the specified URL and containing the search keywords. The second example is an important one to remember. It provides results that are not found on a particular site.

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