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	<title>SEO Warrior &#187; PPC</title>
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		<title>Google Adwords: How They Work and How Do You Use Them</title>
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		<pubDate>Thu, 12 Feb 2009 18:19:44 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[Adwords is the name for Google’s pay-per-click (PPC) advertising program. It creates a way for companies to post their web site’s link along with a short pitch on the search engine’s results page. There are basically two ways to get your site ranked on the first page of a search engine query: use Google Adwords [...]]]></description>
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