Having your web page crack or rank in the Google top 10 is a position coveted by most web site owners. The principle behind this that most who are searching, will only browse the first page and maybe the second page of a search engine’s query results. So search engine optimization consultants try various methods to crack the top 10 of the Google search engine and the challenge is complicated by the fact that Google is always changing its ranking algorithms. So how do you increase your chances of cracking the Google top 10? Let’s look at a few ways:

You will reach the top 10 quicker with low competitive keywords. But it is less likely that more traffic will reach you unless your keywords are publicized by other means. Let’s use as an example the search phrase “legitimate work at home jobs.” If you run the phrase “work at home” through Wordtracker’s free keyword analysis site (http://freekeywords.wordtracker.com), you will find that one of the results will be “legitimate work at home jobs” and it is towards the top because this phrase is used often to search. It is what we call competitive. Competitive keyword phrases take longer to crack the top 10 in the Google search engine.

However if you scan down the keyword results, you’ll notice towards the bottom or what we call the search tail a phrase “legitamite work at home.” The word legitimate is misspelled but people actually use it for a search and its competitiveness factor is low because it is at the end of the search tail. You could actually crack the top 10 in the Google search engine by placing content on your web page that exploits the phrase “legitamite work at home” and getting backlinks from other ranked web sites that use the exact misspelling too. You can really lower the competitiveness factor and crack the top 10 in the Google search engine by targeting a keyword phrase “legitamite work at home in Detroit” if that happens to be your location.

Get plenty of quality backlinks. You could have the best targeted keyword content but you are not going to crack the Google top 10 without getting plenty of links back to your web page from other web pages. And the links back to your site should come from web sites related to your web page’s niche. For example, you might have a web site that offers computer tips. The keyword phrase “computer tips” is very competitive so the way that you increase your chances of cracking the Google top 10 is to have other computer-related web sites place a link to your web site on their pages.

You can determine how many web sites are linking to yours. Go to another search engine, Yahoo, at www.yahoo.com and type in the following phrase at the search query entry field: linkdomain:www. -site:www.. Replace with the domain name of your web site and Yahoo will return every the location of every web page with a link back to yours.

Keep expectations in check. So many are obsessed with cracking the top 10 in the Google search engine. First of all, if your keyword phrase is in a highly-competitive domain, it will take months to crack the top 10 in the Google search engine. Second, your business goal should not be to crack the top 10 in the Google search engine but to convert visits to your website into profitable sales. You don’t just want visits. You want quality visits that help your bottom line.

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