Native Spanish speakers rank second in the world after native speakers of Mandarin Chinese. Spanish speakers live mostly in Europe, Latin America, the Caribbean, and the United States. In fact, here is a huge population of Spanish speakers in the U.S. However, many internet marketers have yet to realize full effectiveness in reaching Spanish speakers. […]
Continue reading about Search Engines for the Spanish-Speaking Countries
Japan is a major internet market and it has its share of regional search engines. Getting information on Japan search engines is little more of a challenge because most of them are written entirely in Japanese with no English option. They usually accept web pages written only in Japanese as well. Another factor that adds […]
Many countries have search engines directed at servicing their native community of users. For example, in China, there is Baidu and in Russia you have Yandex. Regional search engines such as these provide advantages in that results are in the local language and competition for top spots in results pages is greatly reduced. Like China […]
Adwords is the name for Google’s pay-per-click (PPC) advertising program. It creates a way for companies to post their web site’s link along with a short pitch on the search engine’s results page. There are basically two ways to get your site ranked on the first page of a search engine query: use Google Adwords […]
Continue reading about Google Adwords: How They Work and How Do You Use Them
